Pet Promise Inc. is the first company that puts the "promise" in the name of their brand. I was intrigued by the name, so I had to do some research to find out what their products are about and if they truly live up to their promise.
Pet Promise calls their products "Promise of Purity" and claims that their products have:
- No animal byproducts
- No added growth hormones
- No antibiotic-fed protein
- No rendered meats (byproduct meals)
- No factory-farm meat or poultry
- No artificial colors, flavors, or preservatives
Ok, so far, the promises are looking good, but are they enough to say that their products are good for our cats?
I saw a few low-grade protein choices such as corn gluten meal, soy flour, brewers rice as one of the top listed ingredients in the dry food Daily Health. The carbohydrate content takes up 35.61% of the food where the portion of protein is 32.84%. Cats are obligatory carnivores that with no doubt should have food that contains more protein than carbohydrates. Compared to Innova's Cat and Kitten Dry Cat and Kitten Food, Innova has 36.22% protein as oppose to 28.88% carbohydrates. Pet Promise Turkey and Brown Rice Formula canned food contains 10.5% crude protein compared to Fancy Feast's Flaked Fish & Shrimp Feast that contains at least 17.5% crude protein.
Overall Pet Promise does promise the quality of meat source where they do not include any animal digest, byproduct meals and artificial ingredients. The protein level in both dry and wet products are slightly on the lower side and the dry food contains some carbohydrate fillers, but if you compare the dry food to Science Diet's Adult Optimal Care, it beats its Crude Protein percentage by more than 4%.
Tips for choosing cat food:
- Look for AAFCO Statement that says the product provides "complete and balanced" nutrition
- The label should have named protein source such as chicken, lamb or beef instead of meat
- Protein should be the first listed ingredient in canned food
- Look at the expiration date of the package
- Avoid terms like "by-products", "meat", "animal digest", "digest" and "meal"
- Some food may contain added sugar. This should also be avoided
- Avoid chemical preservatives such as BHA, BHT, ethoxyquin and propyl gallate
- Avoid products that contain corn meal. It is a very popular filler for especially dry cat food
- Avoid food, especially dry kibble, with a high amount of carbohydrate fillers